Laneway Cakes

Branding
Logo Design
Stationary

Laneway Cakes is a  Melbourne based cake decorating company that specialise in novelty cakes.

They wanted a brand identity, not to be to the “cliché cake company” with cues of Melbourne’s architecture and the Art Deco period the solution was a classic font with a minimal and sleek graphic mark that is cake like with out being too cute.

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